WHY is important.
WHY NOT is decisive.

WHY NOT describes undetected behavior barriers. The decisive factor is why customers do not do something.
We find and solve WHY NOT barriers through better customer experience. Through Behavioral Economics, AI and individual behavioral signatures. Less WHY NOT means: More customer loyalty, new business and effective cost reduction.

MIIICX is the specialist agency for customer experience solutions

We take customer experience to the next level of evolution

We identify behavioral barriers and decision blockages.

We focus on what is really important people.

Customer experience as an economic differentiation factor and growth driver


of companies will compete based on CX in the coming years.


of customers are willing to pay a higher price for a better CX. **


of CEOs believe that they are better at CX than the competition. 8% of their customers agree.***

* Source: Gartner, 2017 / ** Source: CEI 2018 / *** Source: qualtric / Bain & Company 2018

We develop entrepreneurial success potentials through behavioral CX Strategies


The better the customer experience, the stronger the customer retention.


The stronger the customer retention, the more sustainable the company's success.

What makes us better


Why simply WHY is not enough

Knowledge of needs and wants is a necessary prerequisite. But that is not enough. Why we do NOT do even if we want it is the relevant question that will take us further.


 Predictable irrationality

To know why we do not do something, you need a solid foundation.  Scientific findings from psychology, economics and computer science build the core of MIIICX.


Overview and insights

The Behavioral Customer Intelligence platform hiho.ai enables a completely new perspective on customer behavior, existing knowledge and existing data.

Customer First is the eternal marketing mantra.
This insight sticks on strategy charts.
But it is not being lived.


Customer First means starting everything from a customer’s perspective


The result of this perspective is a successful and sustainable customer relationship


As a consequence, customer experience must be at the heart of all entrepreneurial actions

Anyone who understands customer experience as an additional discipline or extra offer has understood nothing