CX is the new marketing.
MIIICX is the Marketing of the future.

Through consistent behavioral science-based change of perspective and a new data and analysis model, we take customer-centric marketing to the next evolutionary level.

New perspectives – greater potential

Reliable insights

Not „same same, but different “, but know the unknown

Relevant improvements

No trial and error, but predictable irrationality

Sustainable innovations

No gravity shift, but extending horizons

Dare to compare

MIIICX Index: The new quality benchmark for customer experience


Shows the true status of CX performance


Compares CX performance within industries - and across markets


Compatible with established CX models and metrics