Data is the new oil.
But humans are not machines.
We are rethinking Customer Experience.
It is about better research- and data models that focus on people and their unconscious decision factors.
95% of all decisions are unconscious.
Data doesn’t know about it.
MIIICX digs deeper. And is able to discover buried treasures in the field of customer relationships.
It´s all a matter of perspective
We are looking for the behavioral science-based WHY NOT
Humanity wins Customers
AI is only as good as the data used. We offer a data model that does not leave our customers with the usual targeting and audience mechanisms.
Our CI for AI
Our Categorical Imperative for Artificial Intelligence: Use only such data and models that people will never be treated as a means of achieving economic goals.
Behavioral Customer Intelligence
From data-inventory and set up optimization to new findings from our original WHY NOT Research, we lay the foundation for a consistent CX orientation.
CX Assessment & Benchmark
WHY NOT Analytics
Behavioral Customer Insights
Behavioral Typologies & Segmentation
Customer Experience Optimization
We point out the obvious and define the essential: Quick wins as well as behavioral realignments in the CX architecture, CX strategy and roadmap-implementation for successful CX management.
CX Quick Wins
CX Architecture & Strategy
Behavioral CX Management & CRM
Behavioral Advertising & Brand Experience
Customer Experience Transformation
The release of tension between needs and barriers, our responses to WHY NOT, transform the new findings and insights into CX springboards for sustainable customer relationships and innovative service and business models.
Behavioral Market Strategy
Product & Service Innovation
Business Model Development
Behavioral Customer Intelligence Platform