Our name is the program
The Claim is our Mission
We challenge behavior patterns
We identify barriers
We enable a change of perspective
The new is our motivation
We identify business opportunities where others don’t even ask questions.
Our goal: We optimize customer experience, improve customer retention and offer new perspectives for innovations in order to leverage business potential
The way to success: We connect Advanced Analytics with Data and Behavioral Science insights
Vorsprung durch Behavioral Intelligence
We connect the opportunities of artificial intelligence with behavioral psychology and economic insights
Based on this, we develop and implement strategies for a Behavioral Customer Experience
The results are long-term competitive advantages through superior customer relationships
Founders with conviction. Founders by conviction.
Monika Schürholz and Marc Czesnik – MIIICX founders
The MIIICX Manifest
The cozy age of administration is over. The world has changed.
Digitalization creates new challenges for companies.
Competitive conditions change within a very short time Former predators become dinosaurs, newcomers define new standards, lifecycles of companies and products are becoming shorter and shorter.
Customer relationships become more complex. Bonds become more volatile, markets more transparent, products more homogeneous.
The social behavior and interaction of people is changing. New value structures emerge, expectations and demands are rising.
The Digital Transformation chattering is technocratic cargo cult.
Digital transformation is not a solely technological-organizational change process, but a holistic entrepreneurial challenge, that concerns human reality
Digital transformation as pure IT transformation and efficiency measure is learned engineer's reflex, but misses the essential business challenge and diminishes the customer perspective
What really matters?
It's about the relationship to the customer.
It's about a new, better understanding.
It's about human beings.
Technology remains a means to an end.
Studies of Philosophy, Computer Science, Linguistics
Worked in various international agency networks and corporations, e.g. Publicis Media, Ogilvy, and E.ON IT
Focus topics: Machine Learning, Data Science, Marketing Technology and Customer Experience Solutions
Industry knowledge (excerpt): Automotive, E-Commerce, FMCG, Energy supply, Trade, IT, Pharmaceuticals, Insurance
Studies of business administration, psychology, scholarship at the University of Georgia
Worked in various international agency networks, e.g. Lintas, Grey/G2, DDB Needham London, Serviceplan, Ogilvy
Focus Topics: Behavioral science, consumer insights, customer loyalty and brand strategy
Industry knowledge (excerpt): Automotive, Insurance and Logistics, Tourism, FMCG, Beauty and Trade
Our Pool of Experience
Companies we worked for before MIIICX.