Our name is the program

The Claim is our Mission

Why Not

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We challenge behavior patterns

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We identify barriers

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We enable a change of perspective

The new is our motivation
We identify business opportunities where others don’t even ask questions.

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Our goal: We optimize customer experience, improve customer retention and offer new perspectives for innovations in order to leverage business potential

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The way to success: We connect Advanced Analytics with Data and Behavioral Science insights

Vorsprung durch Behavioral Intelligence

We connect the opportunities of artificial intelligence with behavioral psychology and economic insights

Based on this, we develop and implement strategies for a Behavioral Customer Experience

The results are long-term competitive advantages due to superior customer relationships

Founded with conviction. Founded by conviction.

Monika Schürholz and Marc Czesnik – MIIICX founders

The MIIICX Manifest

The cozy age of administration is over. The world has changed.

Digitalization creates new challenges for companies.

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Competitive conditions change within a very short time Former predators become dinosaurs, newcomers define new standards, lifecycles of companies and products are becoming shorter and shorter.

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Customer relationships become more complex. Bonds become more volatile, markets more transparent, products more homogeneous.

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The social behavior and interaction of people is changing. New value structures emerge, expectations and demands are rising.

The Digital Transformation chatter is technocratic cargo cult.

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Digital transformation is not a solely technological-organizational change process, but a holistic entrepreneurial challenge, that concerns human reality

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Digital transformation as pure IT transformation and efficiency measure is learned engineer's reflex, but misses the essential business challenge and diminishes the customer perspective

What really matters?

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It's about the relationship to the customer.

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It's about a new, better understanding.

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It's about people.

Technology remains a means to an end.

MARC CZESNIK

 

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Studied Philosophy, Computer Science, Linguistics

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Worked in various international agency networks and corporations, e.g. Publicis Media, Ogilvy, and E.ON IT

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Focus topics: Machine Learning, Data Science, Marketing Technology and Customer Experience Solutions

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Industry knowledge (excerpt): Automotive, E-Commerce, FMCG, Energy supply, Trade, IT, Pharmaceuticals, Insurance

MONIKA SCHÜRHOLZ

 

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Studied business administration, psychology, scholarship at the University of Georgia

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Worked in various international agency networks, e.g. Lintas, Grey/G2, DDB Needham London, Serviceplan, Ogilvy

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Focus Topics: Behavioral science, consumer insights, customer loyalty and brand strategy

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Industry knowledge (excerpt): Automotive, Insurance and Logistics, Tourism, FMCG, Beauty and Trade

Operational CX Excellence

A scalable network for the entire CX value chain

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Operational efficiency and excellence through strategic alliances and cooperation

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Selected experts in numerous disciplines - from research to technology

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Global networking in the field of science